Events of «ParkZoo 2022»

A tour of the exhibition for new pet stores will take place on September 21 and 22 at 10:30 AM. It will be conducted by Yulia Dolzhenkova, Development Director of «Zooinform» and Elena Krupina, Marketing Director of «Valta Pet Products».

Duration 60 minutes. Gathering at the «Zooinform» stand 15 minutes before the start of the tour.

September 21

Venue: Conference hall «D» (to the left of the entrance to Hall 4)

11:30  – «Labor market trends 2022. The world is changing - people are staying». The lecturer is Tatiana Mushkina, HR Director of «Valta Pet Products».;

12.15 – «Personnel as a strategic business partner: material motivation, principles of non-material motivation in retail». Natalia Shestakova, Director of the Academy of Pet Business of «Valta Pet Products».

13.30 – Private event for business «CJM (customer's way) – as a basis for building communication with the buyer». SberUniversity.

15.30 – «Why do pet store sellers not want to study?» - Content director of  «Zooinform», business coach Alexander Kolchin.

September 22

Venue: Conference hall «D» (to the left of the entrance to Hall 4)

11.30 – «Trends and analytics». Evgeny Konev, Head of the group for working with retailers in the Center, North-West, South and Volga regions of NeilsenIQ;

12.15 – «The magic of merchandising». Natalia Shestakova, Director of the Academy of  Pet Business of «Valta Pet Products»;

13.00 – «7 tools for effective pet store management». Natalia Shestakova, Director of the Academy of Pet Business of «Valta Pet Products»;

14.00 – «Digital in Petretail - how to attract an audience?». Alexander Aksenov, digital expert, Marketing Department of  «Valta Pet Products», Semyon Krutitsky, Head of Internet Marketing of «Valta Pet Products»;

14.45 - «Eco-system of a pet store: pet-friendly community as a sales driver». Working with the community of owners, organizing holidays. Alina Naumova, head of the project «Tail News», Yana Avdeeva, head of trade marketing, experts of the marketing department of «Valta Pet Products». A special guest is the popular TV and radio presenter Grigory Manev;

15.45 – training cafe (demo of Business games). A selection of business games on soft skills and managerial competencies. Natalia Shestakova, Director of the Academy of Pet Business «Valta Pet Products».

September 23

Venue: Conference hall «D» (to the left of the entrance to Hall 4)

11:00 – «Educational programs for pet business». Svetlana Druzhinina, methodologist of the Academy of Pet Business of «Valta Pet Products».

11.45 – «Application of AR (augmented reality) for business», Sergey Vasiliev, Head of Special Projects and Production Department of «Valta Pet Products»;

12.30 – «Why a veterinary pharmacy in a pet store. Veterinary drugs as an additional sale. Effective veterinary office in a pet store», Taisiya Ilyina, head of vet.marketing «Valta Pet Products»;

14.00 – «Effective online store», Viktor Sadovsky, e-com marketing specialist of «Valta Pet Products»;

14.50 - «Grooming room in a pet store», Tatiana Maslova, grooming marketing specialist of «Valta Pet Products».

September 21-23, 2022

XI Grooming Festival GROOMINGFEST 2022

Organizers: «Milord» LLC with the support of «ARTIS Expo» LLC

Venue: Exhibition Hall №4 (Expo 1, ground floor)

Details and REGISTRATION for THE GROOMING FESTIVAL